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The Accountants for Growth

10 steps to a Google-friendly website

10 steps to a Google-friendly website

Are you having trouble bringing the right (or any) people to your website? Chances are your business is buried somewhere in the pages of Google. If that's the case, here are some basic SEO strategies you can begin to implement in your own website!

1. Update the content regularly

Search engine ‘spiders’ trawl the web looking for page content and will rank your pages more highly if they are updated regularly. This doesn’t mean you need to re-write everything on a weekly basis, just make sure you continue to make tweaks based on analytics results and add new content regularly (such as press releases, blogs, articles of interest and offers). Content freshness adds relevancy to your site in the eyes of the searce engines.

2. Customise page title tags

A search-engine friendly CMS must allow for title tags to not only be customised on a page specific level, but also enable rules for particular sections of a website. For example, if your site offered a blog, several static pages and a forum, you might want to create a rule that all blog pages would begin with "Yoursite Blog >", whilst forum pages used "title of post > Yoursite Forum”. Make sure every page title is different, and if you MUST use your firm name, put it at the end – it’s unlikely people will be searching for that.

3. Use static, keyword-rich URLs

URLs have historically been the most problematic SEO issue for CMS platforms. Nowadays, search-friendly content management systems should feature custom URL creation. This will also enable you to create specific landing pages to send people to so that you can measure the success of a marketing campaign (e.g.

4. Customise meta tags

Meta tags include ‘page descriptions’, ‘title tags’ and ‘keywords’. The first two are really important because the meta-crawlers that determine the relevance of websites will look to headlines and titles for the use of keywords, so enabling editorial control is essential for a good CMS. Make sure your meta tags are different on each page of your website. You can add your keywords to the relevant section but most search engines don’t apply any importance to your list, and if any still do they’re not giving it much more than a backwards glance. It can’t hurt to use the tag, but don’t expect any real results from it.

Note: Google are actually trying to move away from meta tags and building descriptions up from actual text content on your site – another reason to make sure it’s useful to readers. 

5. Use 301-redirect functionality

Many CMS sadly lack this critical feature, disallowing the proper re-direction of content when necessary. 301s are valuable for expired content and pages that have a newer version by allowing indexed content to remain accessible when the content has moved location, either temporarily (if the site is down) or permanently.

6. Use alt tags on images and videos

Alt tags are a clear must-have from an SEO perspective, serving as the ‘anchor text’ when an image is also a link and providing relevant, indexable content for the search engines.

7. Use deep linking

Make sure you have links coming in to as many different pages as possible. This tells a search engine that you obviously have lots of worthwhile content. If all your links go straight to the home page it suggests you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.

8. Use social bookmarking

Make it easy for your visitors to social bookmark your website, creating important links that the search engines value. There are plenty of free social bookmarking widgets available.

9. Include keyword phrases 

Focus on search phrases, not single keywords, and put your location in your text (“our London based team” not “our team”) to help you get found in local searches. Search engines want natural language content so don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.

10. Utilise Webmaster Tools

Enable ‘Enhanced image search’ in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.

If you would like more help or information on how to better your website, call us on 0121 706 8585 and we'll arrange a free consultation with our website expert!



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The information provided in all of our blogs reflects only a narrative of some elements to consider on the topic. The blogs do not contain considered legal or accounting advice and should not be relied upon as advice. Please see our website's terms and conditions for full details of our disclaimer. If you are interested in obtaining advice, please contact us and one of our accountants will be happy and able to advise you on your own particular circumstances.

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