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Blog

The Accountants for Growth

LinkedIn 101: Showcase

LinkedIn 101: Showcase

There are two elements in what I’m titling the “showcase” section of LinkedIn


The first part is the Summary.


Your summary is a great space to introduce promotions and any exciting projects you have to offer to potential clients. Since LinkedIn includes summaries in their searches, it’s important to make sure you have the right keywords for your industry. 

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LinkedIn 101: Headline

LinkedIn 101: Headline

Your headline, much like you headshot, is the first thing people are going to see when you're being searched and so, it deserves the right amount of attention.


LinkedIn will automatically make your most current or present job as your headline. It’s important to make your own unique headline when creating your profile as it provides an opportunity to establish your industry, value, and other specific keywords needed so that the right people find you.

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LinkedIn 101: Headshot

LinkedIn 101: Headshot

Your LinkedIn photo is essential to a completed profile. This will give people a face to a name, making you appear more personable and professional.


Since this is the first time a contact or future client will see you, you want to provide the best first impression as possible. 

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LinkedIn 101: The Basics

LinkedIn 101: The Basics

What is LinkedIn?


LinkedIn is a professional networking website; its purpose is for professionals to connect and recommend people.  Essentially, it provides an easier platform to keep up with your contacts, instead of shuffling through a pile of business cards, you can use your keyboard. LinkedIn is also a great place to meet other professionals in your industry; joining groups or being introduced to contacts by people in your immediate circle are just two of the many options available to reach out and build a stronger network.

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The Importance of Networking

The Importance of Networking

What is networking?


It may sound like a simple concept, but how do YOU create real potential business leads from simply turning up to an event with numerous companies present, equipped with nothing apart from a bunch of business cards? In reality networking is a business skill, one acquired over time that demands far more intuition than the direct and superficial;

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