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Blog

The Accountants for Growth

10 steps to a Google-friendly website

10 steps to a Google-friendly website

Are you having trouble bringing the right (or any) people to your website? Chances are your business is buried somewhere in the pages of Google. If that's the case, here are some basic SEO strategies you can begin to implement in your own website!

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LinkedIn 101: Showcase

LinkedIn 101: Showcase

There are two elements in what I’m titling the “showcase” section of LinkedIn


The first part is the Summary.


Your summary is a great space to introduce promotions and any exciting projects you have to offer to potential clients. Since LinkedIn includes summaries in their searches, it’s important to make sure you have the right keywords for your industry. 

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LinkedIn 101: Headline

LinkedIn 101: Headline

Your headline, much like you headshot, is the first thing people are going to see when you're being searched and so, it deserves the right amount of attention.


LinkedIn will automatically make your most current or present job as your headline. It’s important to make your own unique headline when creating your profile as it provides an opportunity to establish your industry, value, and other specific keywords needed so that the right people find you.

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LinkedIn 101: Headshot

LinkedIn 101: Headshot

Your LinkedIn photo is essential to a completed profile. This will give people a face to a name, making you appear more personable and professional.


Since this is the first time a contact or future client will see you, you want to provide the best first impression as possible. 

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LinkedIn 101: The Basics

LinkedIn 101: The Basics

What is LinkedIn?


LinkedIn is a professional networking website; its purpose is for professionals to connect and recommend people.  Essentially, it provides an easier platform to keep up with your contacts, instead of shuffling through a pile of business cards, you can use your keyboard. LinkedIn is also a great place to meet other professionals in your industry; joining groups or being introduced to contacts by people in your immediate circle are just two of the many options available to reach out and build a stronger network.

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Twitterverse Explained

Twitterverse Explained


Twitter is a fantastic social media platform for microblogging (very small posts) and real time communication (very fast posts). It forces users to be concise and utilise elements like shortened URLs and hashtags with its 140 character cap.

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Facebook: gaining & maintaining followers

Facebook: gaining & maintaining followers

Most SME's find it difficult to maintain a Facebook page. Sometimes neglecting the issue of updating your company page or the lack of updates on your company page may do more harm to your company’s image than not having one.

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The Benefits of Facebook

The Benefits of Facebook


Many SME's find it difficult to understand the benefits of creating a Facebook page for their businesses; they often don't know where to begin and find the overall task daunting and simply a waste of time.

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